Please donate today. Thank you!

On Tuesday, when I ordered the same thing, it had half the fruit – and was only strawberry-laden.

You can’t do that – the consistency of your offerings are a cornerstone of your brand. Was I gypped on Tuesday? The manager at the restaurant was concerned when I told her about Tuesday’s meal, because the dish is supposed to be served like it was today.

It may “only” be a minor part of the overall hotel experience, but it still is part of the complete package. The most successful business model is the franchise model, where everything is reduced to a formula that a trained primate can repeat over and over again to produce the same result each time. Even if you’re not a franchise (and the hotel restaurant may or may not be), you have to act the same way to engender loyalty from people who like knowing what they will receive.

I don’t know – because Hilton doesn’t tell me.

Why not show on my bill everything that’s been made free to me, then show a second line item taking that off the bill:

Internet Access $9.95
HHonors – Complimentary Access ($9.95)

with a total on the bottom:

Your loyalty to the Hilton chain saved you $77.47 (including tax) this stay.
Year to date Hilton savings: $856.65

That reminds me that staying loyal has tangible, quantifiable value. It’s one thing to say “free”, it’s another to show how much cheaper “free” is than what everyone else pays.

Demonstrate and document the value of loyalty.

A tiny bottle
Apricot engulfs nostrils
Cleanses soul & hair

Update: Brain Juice is looking at my Blogo problem. The iMixes will look cool when it’s fixed.

Update (Blogo appears to have a bug – when it gets fixed, you’ll see the iMix details here).

It’s based on The News by Carbon/Silicon.